《产业互联网传播效果理论》研究计划(19)

3、研究优点 （1）从产业互联网行业和企业管理需求出发； （2）注重理论与实际相结合； （3）注重定性和定量分析相结合。 4、研究缺陷 （1）组织传播模式需要更多案例验证，不断打磨和精炼才能形成最优模型。 （2）随着时间推移，系统方案需要持续更新和优化。 （3）企业差异很大，需要更多个案研究丰富研究体系。 九、参考文献与图书

[1]孟昭瑞,刘宏.中国组织传播学文献的计量分析[J].中国新闻传播研究,2018(02):177-193.

[2] 谢静,组织传播学[M],复旦大学出版社,2014.

[3] 胡河宁,组织传播学(结构与关系的象征性互动传播学创新系列教程) [M],北京大学出版社,2015.

[4] 居然,新媒体与组织传播：基于浙商企业的实证性研究[M],浙江工商大学出版社,2017.

[5] 凯瑟琳·米勒&袁军(2000),高校经典教材译丛传播学:组织传播(第2版)[M],华夏出版社.

[6]Pamela S. Shockley-Zalabak(2015). Fundamentals of OrganizationalCommunication[M], 9th Edition, Pearson Education.

[7]Dennis K.Mumby & Timothy R.Kuhn(2013). Organizational Communication:ACritical Introducation,2nd edition, SAGE Publications.

[8]Anna Rogala & Sylwester Bialowas(2016).Communication in Organizational Environments: Functions,Determinants andAreas of Influence, Palgrave Publications.

[9]Owen Hargie and Dennis Tourish(2009). AuditingOrganizational Communication: A handbook of research,theory and practice, 2ndedition,Routledge Publications.

[10]Joann Keyton(2011). Communication & Organizational Culture:A Key To UnderstandingWork Experiences, Sage Publications.

[11]Dennis K.Mumby(2013). Organizational Communication:A Critical Approach,Sage Publications.

[12]Joep Cornelissen(2017). Corporate Communication: A Guide to Theory andPractice, 5th Edition, Sage Publications.

[13]George Cheney(2010). Organizational Communication in an Age of Globalization[M], 2ndEdition, Waveland Press.

[14]Michael W. Kramer(2017). Organizational Communication, Oxford UniversityPress.

[15]Katherine Miller(2015). Organizational Communication Approaches andProcesses,7th Edition, Cengage Learning.

[16]Eric M. Eisenberg & H. L. Goodall Jr. & Angela Trethewey.(2017). OrganizationalCommunication: Balancing Creativity and Constraint[M], 7th Edition,Macmillan Learning.

[17]DANIEL P. MODAFF & JENNIFERA. BUTLER & SUE DEWINE(2012). OrganizationalCommunication Foundations, Challenges, and misunderstandings, 3rd Edition, PearsonEducation.

[18]Steve May(2013). Case Studies in Organizational Communication: EthicalPerspectives and Practices, 2nd Edition, Sage Publications.